How is Revenue Per Visit Calculated On the Key Metrics Dashboard

Last updated: September 15, 2025
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How Revenue Per Visit is Calculated

The revenue per visit metric calculates the average revenue generated for each treatment visit (regular therapy session) and any non-standard service entries by dividing total revenue by the number of visits.

What's Included in the Calculation

Total Revenue (Numerator):
  • Revenue from all regular treatment visits
  • Revenue from any additional billable services (evaluations, assessments, extended sessions, etc.)
  • Net of any contractual adjustments from insurance

Visit Count (Denominator):
  • Only regular treatment visits/therapy sessions
  • Does not include non-standard services or supplemental procedures

Why Revenue Per Visit May Exceed Contracted Rates

The revenue per visit will typically be higher than your standard contracted rates because:

  1. Additional Services: When therapists provide billable services beyond regular visits (such as initial evaluations, re-assessments, or extended sessions), this additional revenue is spread across their regular visits. For example, if you see a client for both regular therapy and an initial evaluation in the same month, both revenues count toward your total, but only the regular visits count in the denominator.
  2. Service Mix: Different services have different reimbursement rates. Initial evaluations, comprehensive assessments, and certain specialized procedures often reimburse at higher rates than standard therapy visits.
  3. Private Pay Clients: Self-pay clients at $120 per visit will raise your average above the $95-100 insurance rates.

Example Calculation

If a therapist in August had:
  • 18 regular visits from insurance clients at $95 = $1,710
  • 2 regular visits from private pay at $120 = $240
  • 1 initial evaluation at $150 = $150
  • 1 re-assessment at $100 = $100

The calculation would be:
  • Total Revenue: $2,200
  • Total Visits: 20 (only the regular therapy sessions)
  • Revenue per Visit: $2,200 รท 20 = $110

This metric effectively shows the total revenue-generating efficiency per regular visit slot, including any supplemental services provided to those patients.